Label Copy for an Alcohol Bottle

Label Copy for an Alcohol Bottle

Crafted behind the bar in San Francisco, these pre-mixed, ready to serve cocktails are modern variations of classic cocktails. The Design Boutique was hired to design the label, and I was contracted to write the back label copy. As a new alcohol product, the label needed to adhere to government regulations. In addition to writing back label copy that could be used across the growing product line, I researched TTB criteria to ensure that the copy met all government requirements.